Marketing hiring guides for the people who decide who does the work
Practical guides on choosing marketing help, writing the brief and comparing proposals, written for founders, marketing leads and the people who sign the budget.
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01
How to pick the best digital marketing agency with an evaluation checklist
A checklist for comparing agencies on fit, team, process and contract terms, without relying on rankings.
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02
How to choose a digital marketing agency in six steps
From defining the goal to signing the first 90 days, a step by step path that avoids the most common hiring mistakes.
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03
RFP in marketing template with a scoring sheet
A ready to send request for proposal and a scoring sheet that makes vendor answers comparable.
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04
Marketing agency vs freelancer and what to hire first
How to decide between one freelancer, a specialist on a plan and a full agency team.
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05
Marketing brief template that gets a usable proposal
The sections every brief needs, with a fill in template and the mistakes that make proposals vague.
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