Content marketing agencies sell articles, a content lead sells outcomes
Publishing more is easy. Publishing pages that rank for buying questions, answer them better than anyone else and send readers toward a sale takes a plan. That plan is the job of an SEO and Content Lead.
Match quiz
Step 1 of 5 Step 2 of 5 Step 3 of 5 Step 4 of 5 Step 5 of 5
The quiz below starts with SEO and content selected. Four questions left.
No account, no calls. Ad accounts stay in your name.
The match
Fit
Suggested plan
Fee band per month
Typical start
Budget split across channels
| Channel | Share |
|---|---|
First 30 days of scope
Weeks 3 to 12, KPIs and the second and third best profiles unlock when you send your brief.
Your brief is confirmed. You receive a written proposal by email within two business days.
Second and third best profiles
Live board
The eight marketer profiles, ranked by how well they fit your answers.
| # | Profile | Fit | Change |
|---|---|---|---|
Scores update with your answers. Fit is calculated in your browser from your answers. Nothing is sent until you choose to send a brief.
What your content lead owns
- A query map by funnel stage, so every page has one job
- Technical fixes that stop good pages from being ignored by search engines
- A content calendar the whole company can see and plan around
- Briefs for writers and subject experts, then editing to the brief
- Visibility tracking in classic results and in AI search answers
- Reporting from query to lead, not from article count
The full role is on marketer profiles.
Questions to ask any content provider
- 01Which queries will each page target, and why those
- 02Who checks the facts, and who in our company signs off
- 03How do you measure success beyond traffic
- 04What happens to pages that do not perform after three months
A first quarter of content work
-
Days 1 to 30
technical audit, query map, content calendar
-
Days 31 to 60
existing pages rewritten, new buying intent pages published, internal links added
-
Days 61 to 90
performance review per page, refresh list, plan for the next quarter
Which plan usually fits
A content plan with a steady publishing rhythm fits Specialist at 1,900 USD per month. If content should feed email nurture or paid distribution, Channel Team at 4,800 USD per month covers both.
| Plan | Monthly | Annual prepay, per month |
|---|---|---|
| SpecialistOne channel, one matched specialist | 1,900 USD | 1,615 USD |
| Channel TeamTwo to three specialists, up to three channels, project lead | 4,800 USD | 4,080 USD |
| Growth BenchFull team across all channels, fractional marketing lead, weekly reporting | 9,600 USD | 8,160 USD |
| EnterpriseMulti brand or multi market programs | from 18,000 USD | Custom |
Frequently asked questions
Writers with subject knowledge work to briefs from your lead. For technical or regulated topics, your experts review drafts before publishing.
Drafting tools may help with research and structure. Every published page is edited and checked by a person against the brief and your facts.
The number follows the plan in the proposal. We prefer fewer pages that win their query over many that do not.
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