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MarketersMatch

Healthcare marketing agencies matched to a marketer who knows the rules

Healthcare advertising runs on stricter rules than most industries: restricted ad categories, limits on targeting by health condition, and patient privacy law that reaches into analytics. The right marketer plans around those rules from day one.

Match quiz

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The quiz below starts with Healthcare selected as the industry. Four questions left.

What is the main goal for the next 90 days

Pick a goal to continue.

Which channels do you want covered

Pick as many as you like.

Pick at least one channel, or choose Not sure, recommend.

Monthly budget for marketing work

Excluding ad spend, which goes straight to the platforms and is never part of our fee.

Your industry
When do you want to start

No account, no calls. Ad accounts stay in your name.

The match

Fit

Suggested plan

Fee band per month

Typical start

Budget split across channels

ChannelShare

First 30 days of scope

Weeks 3 to 12, KPIs and the second and third best profiles unlock when you send your brief.

Your brief is confirmed. You receive a written proposal by email within two business days.

Second and third best profiles

Open the full match

Live board

The eight marketer profiles, ranked by how well they fit your answers.

#ProfileFitChange

Scores update with your answers. Fit is calculated in your browser from your answers. Nothing is sent until you choose to send a brief.

What makes healthcare marketing different

  • 01Ad platforms restrict targeting by health condition and review many medical ads by hand
  • 02Analytics and tracking tags must not pass protected health information to ad platforms
  • 03Claims about outcomes need to be supportable and approved by clinical staff
  • 04Patients search locally and on mobile, often at the moment of need

What your matched marketer does

  • Audits tracking so conversion data reaches ad platforms without patient information
  • Builds search campaigns around services and locations patients actually look for
  • Plans content that answers patient questions in plain language and gets clinical review
  • Sets up appointment request tracking from ad click to booked visit

Healthcare briefs most often match the Paid Search Specialist or the SEO and Content Lead, depending on the goal.

SEO and Content Lead

Fee band per month
1,900 to 4,800 USD
Typical start
7 days

A first quarter for a clinic or health brand

  1. Days 1 to 30

    privacy review of tags and forms, conversion setup, campaign structure by service line

  2. Days 31 to 60

    search campaigns live, location pages improved, first content approved by clinicians

  3. Days 61 to 90

    reporting from search to booked appointment, budget moved to the best service lines

Which plan usually fits

A single clinic focused on search fits Specialist at 1,900 USD per month. Groups with several locations or service lines usually need Channel Team at 4,800 USD per month to run search, local SEO and content together.

PlanMonthlyAnnual prepay, per month
SpecialistOne channel, one matched specialist 1,900 USD 1,615 USD
Channel TeamTwo to three specialists, up to three channels, project lead 4,800 USD 4,080 USD
Growth BenchFull team across all channels, fractional marketing lead, weekly reporting 9,600 USD 8,160 USD
EnterpriseMulti brand or multi market programs from 18,000 USD Custom

Frequently asked questions

Where the scope requires access to systems that hold protected health information, the proposal includes the agreement your compliance team needs. Most marketing work is set up so that access is not required.

Platform policies differ by treatment and country, and some require certification. The proposal states what is allowed for your services before any spend.

Your clinical staff. Nothing that describes treatment or outcomes goes live without written approval.

Related: dental marketing agency plans for practices and content marketing agencies for patient education content.

See the marketer your practice should hire