Branding agency work that your ad and web teams can actually use
A new logo rarely fixes a brand problem. Most companies need sharper positioning, a message that holds across channels and a creative system their marketers reuse every week. That is what a matched Brand and Creative Lead delivers.
Match quiz
Step 1 of 5 Step 2 of 5 Step 3 of 5 Step 4 of 5 Step 5 of 5
The quiz below starts with Brand awareness selected as the goal. Four questions left.
No account, no calls. Ad accounts stay in your name.
The match
Fit
Suggested plan
Fee band per month
Typical start
Budget split across channels
| Channel | Share |
|---|---|
First 30 days of scope
Weeks 3 to 12, KPIs and the second and third best profiles unlock when you send your brief.
Your brief is confirmed. You receive a written proposal by email within two business days.
Second and third best profiles
Live board
The eight marketer profiles, ranked by how well they fit your answers.
| # | Profile | Fit | Change |
|---|---|---|---|
Scores update with your answers. Fit is calculated in your browser from your answers. Nothing is sent until you choose to send a brief.
Signs the problem is the brand, not the media
- Each channel says something different about what you sell
- Sales decks, ads and the website were written by different people in different years
- Competitors are described in the same words you use
- New ads take weeks because every one starts from a blank page
What the matched lead delivers
- A positioning statement tested against the alternatives your buyers consider
- A messaging hierarchy, from the one line promise to proof points per audience
- A creative system with templates for ads, landing pages and social posts
- A tone of voice guide short enough to be read
- A launch plan when the brand change needs to be visible in market
Behind this page sits the Brand and Creative Lead profile.
How the first quarter is usually split
-
Month 1
review of your documents, sales notes and customer interviews you share, positioning options
-
Month 2
chosen positioning written into messaging and tone of voice
-
Month 3
creative system built and handed to the people who run your channels
Which plan usually fits
Positioning and a creative system on their own fit Channel Team at 4,800 USD per month for a quarter. If the new brand should launch with campaigns at the same time, Growth Bench at 9,600 USD per month adds paid media and production.
| Plan | Monthly | Annual prepay, per month |
|---|---|---|
| SpecialistOne channel, one matched specialist | 1,900 USD | 1,615 USD |
| Channel TeamTwo to three specialists, up to three channels, project lead | 4,800 USD | 4,080 USD |
| Growth BenchFull team across all channels, fractional marketing lead, weekly reporting | 9,600 USD | 8,160 USD |
| EnterpriseMulti brand or multi market programs | from 18,000 USD | Custom |
Frequently asked questions
Logo and identity refresh can be part of the scope when positioning shows it is needed. The proposal says so explicitly and prices it within the plan.
Through a written questionnaire, shared documents and comments on drafts. Everything is recorded, which makes decisions easier to revisit later.
Editable source files for every template, the messaging document and the guide, all owned by you.
See also influencer marketing agency programs and growth marketing agency plans that put the new brand to work.