SaaS marketing agency support for sign ups that turn into paying accounts
Software companies grow through one of two motions, self serve trials or a sales led pipeline, and most run a mix. The marketer you need depends on which motion carries your revenue.
Match quiz
Step 1 of 5 Step 2 of 5 Step 3 of 5 Step 4 of 5 Step 5 of 5
The quiz below starts with SaaS and software selected as the industry. Four questions left.
No account, no calls. Ad accounts stay in your name.
The match
Fit
Suggested plan
Fee band per month
Typical start
Budget split across channels
| Channel | Share |
|---|---|
First 30 days of scope
Weeks 3 to 12, KPIs and the second and third best profiles unlock when you send your brief.
Your brief is confirmed. You receive a written proposal by email within two business days.
Second and third best profiles
Live board
The eight marketer profiles, ranked by how well they fit your answers.
| # | Profile | Fit | Change |
|---|---|---|---|
Scores update with your answers. Fit is calculated in your browser from your answers. Nothing is sent until you choose to send a brief.
Self serve or sales led
Self serve trials
Success is measured in activated trials and paid conversions. The usual match pairs paid search or SEO for sign ups with a Lifecycle and Email Specialist for activation.
Sales led pipeline
Success is measured in qualified opportunities and pipeline value. The usual match is the B2B Demand Generation Lead, with LinkedIn and search working together.
What the work covers
- Competitor and alternative pages for buyers who are already comparing tools
- Search campaigns for problem and category queries, not only your brand
- Onboarding and activation emails tied to product events
- Trial to paid and lead to opportunity reporting in one dashboard
- Content that answers technical evaluation questions
B2B Demand Generation Lead
- Fee band per month
- 4,800 to 9,600 USD
- Typical start
- 10 days
The first 90 days
-
Days 1 to 30
funnel numbers from sign up to paid, tracking of product events, comparison page plan
-
Days 31 to 60
acquisition campaigns rebuilt, onboarding flow live
-
Days 61 to 90
activation and conversion report, budget moved to the sources with the best paid conversion
Which plan usually fits
One motion and one main channel fits Specialist at 1,900 USD per month. A mixed motion with acquisition and activation work fits Channel Team at 4,800 USD per month. Companies past Series A with several products usually need Growth Bench.
| Plan | Monthly | Annual prepay, per month |
|---|---|---|
| SpecialistOne channel, one matched specialist | 1,900 USD | 1,615 USD |
| Channel TeamTwo to three specialists, up to three channels, project lead | 4,800 USD | 4,080 USD |
| Growth BenchFull team across all channels, fractional marketing lead, weekly reporting | 9,600 USD | 8,160 USD |
| EnterpriseMulti brand or multi market programs | from 18,000 USD | Custom |
Frequently asked questions
Read access to sign up, activation and billing events is enough. It can come through your analytics or CRM rather than the product database.
Yes. Positioning and launches stay with product marketing. The matched marketer handles channels and lifecycle around them.
By cohort, from sign up to activation to paid, so a strong month of sign ups is never mistaken for growth.
Related: b2b marketing agency support for sales led teams and content marketing agencies for comparison and evaluation content.