Law firm marketing agency work that wins cases and respects the bar rules
Legal clients search when something has already gone wrong, and they call the firm that looks credible first. Marketing for a firm has to be fast to find, careful in what it claims and measured on signed matters, not on clicks.
Match quiz
Step 1 of 5 Step 2 of 5 Step 3 of 5 Step 4 of 5 Step 5 of 5
The quiz below starts with Legal selected as the industry. Four questions left.
No account, no calls. Ad accounts stay in your name.
The match
Fit
Suggested plan
Fee band per month
Typical start
Budget split across channels
| Channel | Share |
|---|---|
First 30 days of scope
Weeks 3 to 12, KPIs and the second and third best profiles unlock when you send your brief.
Your brief is confirmed. You receive a written proposal by email within two business days.
Second and third best profiles
Live board
The eight marketer profiles, ranked by how well they fit your answers.
| # | Profile | Fit | Change |
|---|---|---|---|
Scores update with your answers. Fit is calculated in your browser from your answers. Nothing is sent until you choose to send a brief.
Rules your marketing has to live with
- 01Professional conduct rules on advertising differ by state and country
- 02Claims about results, specialisation and testimonials are often restricted
- 03Some practice areas face strict platform policies and high click costs
- 04Every inquiry must be handled with confidentiality from the first form
What your matched marketer does
- Search campaigns by practice area and location, with call and form tracking
- Practice area pages that explain the process in plain language
- Local presence and review handling within the rules that apply to you
- Intake reporting from first contact to signed matter
Most law firm briefs match the Paid Search Specialist or the SEO and Content Lead.
The first 90 days
-
Days 1 to 30
intake tracking, practice area priorities, review of claims on the current site
-
Days 31 to 60
search campaigns live by practice area, first pages rewritten
-
Days 61 to 90
cost per signed matter by practice area, budget moved accordingly
Which plan usually fits
A firm with one or two core practice areas fits Specialist at 1,900 USD per month. Firms running search and content across several practice areas fit Channel Team at 4,800 USD per month.
| Plan | Monthly | Annual prepay, per month |
|---|---|---|
| SpecialistOne channel, one matched specialist | 1,900 USD | 1,615 USD |
| Channel TeamTwo to three specialists, up to three channels, project lead | 4,800 USD | 4,080 USD |
| Growth BenchFull team across all channels, fractional marketing lead, weekly reporting | 9,600 USD | 8,160 USD |
| EnterpriseMulti brand or multi market programs | from 18,000 USD | Custom |
Frequently asked questions
Copy is written to the rules you name, and a lawyer at your firm approves it before anything goes live. You stay responsible for compliance, we make it easy.
No. Inquiries come from your own campaigns and pages, in your name.
Yes. Call tracking connects calls to campaigns without recording conversation content unless you decide otherwise.
Related: content marketing agencies for practice area content and real estate marketing agency plans for local service businesses with similar intake needs.