Influencer marketing agency work, run by a lead who also owns your creative
Creator content pays off when it feeds the rest of your marketing. A matched Brand and Creative Lead picks creators against your positioning, negotiates usage rights and hands the best content to your paid channels.
Match quiz
Step 1 of 5 Step 2 of 5 Step 3 of 5 Step 4 of 5 Step 5 of 5
The quiz below starts with Influencers and creators already selected. Four questions left.
No account, no calls. Ad accounts stay in your name.
The match
Fit
Suggested plan
Fee band per month
Typical start
Budget split across channels
| Channel | Share |
|---|---|
First 30 days of scope
Weeks 3 to 12, KPIs and the second and third best profiles unlock when you send your brief.
Your brief is confirmed. You receive a written proposal by email within two business days.
Second and third best profiles
Live board
The eight marketer profiles, ranked by how well they fit your answers.
| # | Profile | Fit | Change |
|---|---|---|---|
Scores update with your answers. Fit is calculated in your browser from your answers. Nothing is sent until you choose to send a brief.
What the matched lead does for a creator program
- Defines who the brand should be seen with, before anyone searches for creators
- Builds a shortlist by audience fit and past content, not by follower count alone
- Writes briefs that leave creators room to sound like themselves
- Agrees usage rights so the best clips can run as ads without a second negotiation
- Tracks cost per usable asset and the lift in branded search
The profile behind this page is the Brand and Creative Lead.
A typical first 90 days
-
Days 1 to 30
positioning check, creator criteria, shortlist and outreach plan
-
Days 31 to 60
first wave of creators briefed and contracted, content approved and published
-
Days 61 to 90
top content reused in paid social, second wave planned from what performed
Which plan usually fits
A single creator wave alongside your existing ads fits Channel Team at 4,800 USD per month. A brand that wants creators, paid social and creative production under one plan usually lands on Growth Bench at 9,600 USD per month. Creator fees and product seeding are paid by you, like ad spend, and are listed in the proposal.
| Plan | Monthly | Annual prepay, per month |
|---|---|---|
| SpecialistOne channel, one matched specialist | 1,900 USD | 1,615 USD |
| Channel TeamTwo to three specialists, up to three channels, project lead | 4,800 USD | 4,080 USD |
| Growth BenchFull team across all channels, fractional marketing lead, weekly reporting | 9,600 USD | 8,160 USD |
| EnterpriseMulti brand or multi market programs | from 18,000 USD | Custom |
Frequently asked questions
No. Creator fees are a separate budget you approve. The fee covers finding, briefing, contracting and managing them.
Usage rights are agreed per creator and written into each contract, so you know exactly where and how long each clip can run.
Yes. The lead hands approved content and a creative brief to whoever runs your ads, in house or a Paid Social Buyer on a Channel Team.
Related pages: branding agency work on positioning, and ecommerce marketing agency plans where creators feed product ads.