Demand gen agency programs that create interest before the buyer starts searching
Most of your future buyers are not looking for you today. Demand generation reaches them early with useful ideas, so that when the need appears, your name is already on their list.
Match quiz
Step 1 of 5 Step 2 of 5 Step 3 of 5 Step 4 of 5 Step 5 of 5
The quiz below starts with LinkedIn selected and More qualified leads as the goal. Three questions left.
No account, no calls. Ad accounts stay in your name.
The match
Fit
Suggested plan
Fee band per month
Typical start
Budget split across channels
| Channel | Share |
|---|---|
First 30 days of scope
Weeks 3 to 12, KPIs and the second and third best profiles unlock when you send your brief.
Your brief is confirmed. You receive a written proposal by email within two business days.
Second and third best profiles
Live board
The eight marketer profiles, ranked by how well they fit your answers.
| # | Profile | Fit | Change |
|---|---|---|---|
Scores update with your answers. Fit is calculated in your browser from your answers. Nothing is sent until you choose to send a brief.
Creating demand and capturing it are different jobs
Creating demand means getting in front of the right accounts with a point of view worth their time, through LinkedIn, short video, newsletters and partner content. Capturing demand means being there when they search, compare and ask colleagues. A program that only captures stays the size of today's market. A program that only creates never turns attention into pipeline. Your matched lead runs both.
What your demand lead runs
- A point of view your sales team can repeat, built from what buyers struggle with
- LinkedIn programs by account list, with content that teaches rather than pitches
- Search and review site presence for the moment buyers compare options
- Retargeting by engagement depth, so warm accounts see the next step
- Reporting that credits early touches, not only the last click
This is the B2B Demand Generation Lead profile.
B2B Demand Generation Lead
- Fee band per month
- 4,800 to 9,600 USD
- Typical start
- 10 days
The first 90 days
-
Days 1 to 30
buyer research from your sales notes and won deals, point of view, account list
-
Days 31 to 60
LinkedIn content and ads live, search campaigns for comparison queries
-
Days 61 to 90
engagement scoring by account, handover rules to sales, quarter review
Which plan usually fits
A demand program across LinkedIn and search fits Channel Team at 4,800 USD per month. Adding content production, events and email nurture under one owner points to Growth Bench at 9,600 USD per month.
| Plan | Monthly | Annual prepay, per month |
|---|---|---|
| SpecialistOne channel, one matched specialist | 1,900 USD | 1,615 USD |
| Channel TeamTwo to three specialists, up to three channels, project lead | 4,800 USD | 4,080 USD |
| Growth BenchFull team across all channels, fractional marketing lead, weekly reporting | 9,600 USD | 8,160 USD |
| EnterpriseMulti brand or multi market programs | from 18,000 USD | Custom |
Frequently asked questions
Expect early signs in engagement within weeks, pipeline influence within a quarter and a clear read on return over two to three quarters.
Not by default. Ungated content often reaches more of the right people. Forms are used where the next step really needs contact details.
Pipeline influenced and sourced, cost per opportunity and the share of accounts in your list that engage.
Related: b2b marketing agency support and lead generation agency work for faster cycles.