Lead generation agency work where a lead means what your sales team says it means
Cheap leads are easy to buy and expensive to call. A good lead program starts by agreeing what a lead is, then builds the channels, offers and forms to produce more of exactly that.
Match quiz
Step 1 of 5 Step 2 of 5 Step 3 of 5 Step 4 of 5 Step 5 of 5
The quiz below starts with More qualified leads selected as the goal. Four questions left.
No account, no calls. Ad accounts stay in your name.
The match
Fit
Suggested plan
Fee band per month
Typical start
Budget split across channels
| Channel | Share |
|---|---|
First 30 days of scope
Weeks 3 to 12, KPIs and the second and third best profiles unlock when you send your brief.
Your brief is confirmed. You receive a written proposal by email within two business days.
Second and third best profiles
Live board
The eight marketer profiles, ranked by how well they fit your answers.
| # | Profile | Fit | Change |
|---|---|---|---|
Scores update with your answers. Fit is calculated in your browser from your answers. Nothing is sent until you choose to send a brief.
Three rules every lead program should follow
- 01One written lead definition, agreed with sales before any spend
- 02Every lead traced to the campaign, keyword or post that produced it
- 03Cost reported per qualified lead, not per form fill
Which profile usually runs it
The answer depends on who buys from you. Companies selling to other companies usually match the B2B Demand Generation Lead. Local and service businesses often match the Paid Search Specialist. Offers that need education first lean toward the SEO and Content Lead. The quiz weighs this from your industry and channels.
A first quarter of lead work
-
Days 1 to 30
lead definition, tracking from form to CRM, offer and form review
-
Days 31 to 60
campaigns live on the chosen channels, lead scoring rules with sales
-
Days 61 to 90
cost per qualified lead by source, budget moved to what sales accepts
Which plan usually fits
One channel with good tracking fits Specialist at 1,900 USD per month. Two or three channels with shared lead scoring fit Channel Team at 4,800 USD per month.
| Plan | Monthly | Annual prepay, per month |
|---|---|---|
| SpecialistOne channel, one matched specialist | 1,900 USD | 1,615 USD |
| Channel TeamTwo to three specialists, up to three channels, project lead | 4,800 USD | 4,080 USD |
| Growth BenchFull team across all channels, fractional marketing lead, weekly reporting | 9,600 USD | 8,160 USD |
| EnterpriseMulti brand or multi market programs | from 18,000 USD | Custom |
Frequently asked questions
No. Every lead comes from people who chose to contact you through your own campaigns, pages and forms.
No. Leads go straight to your team through your CRM or inbox, with the source attached.
No honest marketer can before seeing your data. The proposal sets KPIs after the audit, and the reports show progress against them every period.
Related: demand gen agency programs for longer cycles and ppc agency work when search is the main source.